capsule 7

  • Release date

    22/4/2021

To mark the launch the MINI Electric mosaert Edition, a ready-to-wear capsule was designed to match the car. Like capsule 6, this latest collection was designed using only recycled and/or organic materials. There is a full tartan outfit, in a nod to the mosaert Edition, as well as a print inspired by Toile de Jouy, our cloud and soft colours.

A unique creative universe has been designed around the project, as well as a bold new way of communicating it, devoid of clichés.

We imagined a poetic campaign on the theme of levitation. An ode to lightness - of the carbon footprint of the electric car and the clothes, and fantasy.

Making-of

Credits

  • Antoine Melis Photographer & editor
  • Bart Decobecq Photographer assistant
  • Christophe Brigode Photographer assistant
  • Luc Van Haver Creative Director
  • Coralie Barbier Fashion designer
  • Paul Van Haver Creative Director
  • Roxane Hauzeur Product Manager Mosaert
  • Evence Guinet Executive assistant Mosaert
  • Gaëlle Birenbaum PR & Comm Manager Mosaert
  • Stijn Vermeulen Campaign & Content Specialist MINI
  • Alexandre Cuvelier Product Manager MINI
  • Joachim Sas Sales Manager MINI
  • Sanne Schoofs Hair & Make-up
  • TBWA Comm agency
  • Philippe Van Eygen Account Director
  • Anouk van der Wallen Account Manager

Casting

Léa de Wouters
Ombre Goethals
Eitan Marchand
Kanda Malewo